Cloud Paint — 5 UGC hooks

01 — Stop-scroll

Don't buy another product until you hear this.

Script

Don't buy another product until you hear this. I used to repurchase the cheaper lookalike because they were good enough. They weren't. Looks good in photos, mid in person. Cloud Paint from Glossier is the first time a specific reason this one is different. It's $16.00. I are tired of pretty ads for mid products. I reach for these without thinking. That's the only test I trust. If that sounds like you, Cloud Paint is the one I'd tell a friend to get. Link is in my bio.

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0.0s Don't buy another product until you hear this.
2.9s I used to repurchase the cheaper
5.0s lookalike because they were good enough.
7.2s They weren't.
8.5s Looks good in photos, mid in person.
11.0s Cloud Paint from Glossier is the
13.2s first time a specific reason this one is different.
16.4s It's $16.00.
17.7s I are tired of pretty ads for mid products.
21.0s I reach for these without thinking.
23.1s That's the only test I trust.
25.3s If that sounds like you, Cloud

CTA

Get Cloud Paint ($16.00). Link in bio.

02 — Skeptical convert

Skeptical, cheap, and still keeping Cloud Paint.

Film this

Script

Skeptical, cheap, and still keeping Cloud Paint. I skipped Cloud Paint because the ads looked like ads. Then I used it in apartment, phone in hand for a week. What changed my mind wasn't the box — it was A seamless, blendable cream blush with a gel-cream texture that’s dewy, buildable, and fun to apply for a natural, easy-to-wear flush. A specific reason this one is different. It's $16.00. Not magic. I just stopped looking at alternatives. If that sounds like you, Cloud Paint is the one I'd tell a friend to get. Link is in my bio.

Captions

0.0s Skeptical, cheap, and still keeping Cloud Paint.
2.5s I skipped Cloud Paint because the
4.7s ads looked like ads.
6.1s Then I used it in apartment,
8.3s phone in hand for a week.
10.4s What changed my mind wasn't the
12.6s box — it was A seamless,
14.8s blendable cream blush with a gel-cream
16.9s texture that’s dewy, buildable, and fun
19.1s to apply for a natural, easy-to-wear flush.
21.6s A specific reason this one is different.
24.1s It's $16.00.

CTA

Order Cloud Paint before you talk yourself out of it.

03 — Problem → fix

Looks good in photos, mid in person. Then I tried Cloud Paint.

Film this

Script

Looks good in photos, mid in person. Then I tried Cloud Paint. Before: looks good in photos, mid in person. I blamed myself, then the whole category. Cloud Paint is the first one that didn't make me do extra work. You packaging, in-use, result. After a few days the only note I had was A seamless, blendable cream blush with a gel-cream texture that’s dewy, buildable, and fun to apply for a natural, easy-to-wear flush. If you are tired of pretty ads for mid products, start here. If that sounds like you, Cloud Paint is the one I'd tell a friend to get. Link is in my bio.

Captions

0.0s Looks good in photos, mid in person.
2.5s Then I tried Cloud Paint.
4.3s Before: looks good in photos, mid in person.
7.2s I blamed myself, then the whole category.
9.7s Cloud Paint is the first one
11.9s that didn't make me do extra work.
14.4s You packaging, in-use, result.
15.8s After a few days the only
18.0s note I had was A seamless,
20.2s blendable cream blush with a gel-cream
22.3s texture that’s dewy, buildable, and fun
24.5s to apply for a natural, easy-to-wear flush.

CTA

Want the same product? It's Cloud Paint.

04 — Phone demo

POV: testing Cloud Paint on a real commute, not a studio.

Film this

Script

POV: testing Cloud Paint on a real commute, not a studio. Step one — packaging, in-use, result. Step two — use it like a normal person in apartment, phone in hand. No unboxing ballet. Watch for A seamless, blendable cream blush with a gel-cream texture that’s dewy, buildable, and fun to apply for a natural, easy-to-wear flush. It didn't flop. A specific reason this one is different. It's $16.00. That's the whole clip. If that sounds like you, Cloud Paint is the one I'd tell a friend to get. Link is in my bio.

Captions

0.0s POV: testing Cloud Paint on a
2.2s real commute, not a studio.
4.0s Step one — packaging, in-use, result.
6.1s Step two — use it like
8.3s a normal person in apartment, phone in hand.
11.2s No unboxing ballet.
12.5s Watch for A seamless, blendable cream
14.6s blush with a gel-cream texture that’s
16.8s dewy, buildable, and fun to apply
18.9s for a natural, easy-to-wear flush.
20.7s It didn't flop.
22.0s A specific reason this one is different.

CTA

I bought Cloud Paint. If you needed a sign, this is it.

05 — Worth the money

Cloud Paint vs the the cheaper lookalike I used to repurchase.

Film this

Script

Cloud Paint vs the the cheaper lookalike I used to repurchase. The math I care about: how many times I'll replace the cheaper lookalike this year versus buying Cloud Paint once. It's $16.00. Cheap ones cost me more in returns and days I didn't use them. A specific reason this one is different. I buy fewer things now. This stayed. If that sounds like you, Cloud Paint is the one I'd tell a friend to get. Link is in my bio.

Captions

0.0s Cloud Paint vs the the cheaper
2.2s lookalike I used to repurchase.
4.0s The math I care about: how
6.1s many times I'll replace the cheaper
8.3s lookalike this year versus buying Cloud Paint once.
11.2s It's $16.00.
12.5s Cheap ones cost me more in
14.6s returns and days I didn't use them.
17.1s A specific reason this one is different.
19.7s I buy fewer things now.
21.5s This stayed.
22.8s If that sounds like you, Cloud

CTA

Shop Cloud Paint. Link in bio.