01
Paste the PDP
Title, image, price. No trend-brief form.
TikTok kills ads that look like ads. Avatars and warehouse talking heads get skipped. Hookly writes a native 9:16: spoken hook in the first two seconds, burned-in captions, a phone demo, a CTA that is not “smash like.” Paste the PDP. Film it in a bathroom or on a commute.
| TikTok pain | AI video / agency | Hookly |
|---|---|---|
| Time to a testable hook | Hours of render + edit | About 60 seconds |
| First 2 seconds | Logo, unbox ballet | Spoken hook on screen |
| Captions | You add them in CapCut | Timed lines in the pack |
| Look | Generated face / studio | Real person, real product |
| Cost before Spark / code | $200+ or credit packs | $0 for pack one, $29 after |
| Refresh | One hero cut | New URL, new 5-pack |
One SKU, five first lines, one take each. Kill the three that die. Scale the two that hold.
Title, image, price. No trend-brief form.
Say the hook. No intro. Jump-cut filler.
Film 18–28s. If it holds, put spend behind it.
It needs a first line someone cannot skip.