HeyGen is built for avatar spokespeople. Auction CPMs punish that look. Hookly writes what a cousin in Austin or Ahmedabad can shoot: hook, voiceover, burned-in captions, CTA, shot list — five angles, one URL.
| Job | Hookly | HeyGen |
|---|---|---|
| Core product | UGC ad packs from a URL | AI avatar videos |
| Price to try | 1 free pack, then $29/mo | Credit packs / seats, often $29–$149+ |
| You still write the hook? | No — we write five | Yes, unless you paste a script |
| Looks like a buyer | That's the point | Looks like a generated host |
| Captions + shots | Timed captions + 9:16 beats | You add them in another tool |
| Best use | Meta / TikTok creative this week | Internal explainers, localization |
Paste the SKU. Film the pack. Run it tonight.